Goals

As I look back, 2011 was a mighty fine year for brewvana.

There is, I must admit, but a slim chance that there will be a repeat performance in 2012. I will probably not conduct nearly as many interviews on behalf of craft beer. I will probably not fast on beer for 46 days. I will not publish a beer book this year. I probably won’t be a keynote speaker.

I will be brewing Illuminator again—tomorrow, in fact—but that’s just because last year’s project created the demand for future imbibing. If there’s any specific legacy to be had from that part-time monk shindig, it may be a recurring seasonal beer at Rock Bottom each Lent (and a book that tells the story).

But this year? What will it bring?

On one hand, I could sit back and wait for it. On the other hand, I can continue the drive to bring more to the world of beer (or food or family or wherever my interests might lie).

I resolved years ago never to make another New Year’s resolution—I’d rather not lie to myself. The fact is: I’m not going to the gym much this year.

But goals are important. Pulling out my calendar and indelible marker have put me in many places I’ve wanted to be. That simple act has put me in Boulder and Portland for the first two Beer Bloggers Conferences, pushed my butt to the Great Taste of the Midwest in Madison, the Festival of Wood and Barrel-aged Beers in Chicago. That simple act launched this blog, the beer I drank last night and my BJCP credentials. Committing finished my book, launched an event or two and pulled me away from disheartening career paths.

And so I walk into 2012 with harnessed expectations. But expectations, nonetheless. I will continue to bump up elements of this blog, preach the good beer gospel and maneuver usefully where I can. To date, I’ve put together a number of tastings and beer events, but in an effort to reach a wider audience, I’ll commit today to creating an event I hope to bring to the craft beer landscape (having taken some inspiration from the Portland bloggers who don’t just talk about events—they make ‘em. I may not be living in beervana, but that doesn’t mean I can’t/shouldn’t engage in my own neck of the woods in a profound way). Conversations have begun, so stay tuned for details.

In the meantime, pull out your calendar and look at your beery priorities. Where are you going to go and what are you going to create?

After all, if you’re not moving forward, you’re sitting still. And if you’re sitting still, you’re moving backward…

Be Sociable, Share!
This entry was posted in beer, culture. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *