Conceived by Brewvana’s J. Wilson and the tiny design empire at 818  to promote the #DrinkingPants hashtag, the Drinking Pants Pageant is a beer lovers’ fashion show that takes place each year during Des Moines Beer Week.

: People with crazy pants (could be you*!)

What: The Most Fun You’ll Have w/ Your Pants On

Where: Wooly’s, Des Moines, Iowa, USA, Earth

When: June 22 (doors @ 5pm, show at 6:30pm)

Why: If everybody’s wearing goofy pants, nobody’s wearing goofy pants. It’s a great way to make friends!

How Much: $5 at the door ain’t no thang! (proceeds benefit Des Moines Beer Week)

2017 Details: For our musical pleasure, Karen Meat will open the night, then we hit the catwalk with three categories of #DrinkingPants pageantry (men, women, and groups [2-4 people/ team]) judged by local celebrities.

Will there be prizes? Yes.

Finally, we’ll establish the Drinking Pants Hall of Fame, inducting our first class of inspirational wardrobe artists.

So hit up the vintage clothing shop or your grandmother’s closet for fancy threads and join us for the most fun you’ll have with your pants on–you don’t want to miss it!

2017 Judges:

Patrick Tape Fleming, Producer/Musician and Gloom Balloon

Kellie Kramer, Co-Host of IPTV’s Iowa Outdoors

Matt Leimkuehler, Music Writer for The Des Moines Register

Megan McKay, Owner of Peace Tree Brewing Company

The WG, Sales Representative for SingleSpeed Brewing Company

Congratulations to our 2016 champions, Quinton McClain (men), Shannon Rogers (women), and Jewels Weisshaar, Charle LeHew, and Michelle Wilson (group)!


Peace Tree Brewing                     SingleSpeed Brewing                    Yelp DSM

(You, too, can sponsor! Shoot an email to jwilson@brewvana.net for info)

See it for yourself on the local ABC affiliate, Channel 5.

Wanna see more photos? Check out the inaugural Drinking Pants Pageant album here.

*ParticiPANTS encouraged, spectators welcome!

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