Drinking Pants Pageant slated for June 20

The Most Fun You’ll Have With Your Pants On!

IMG_1416Along with my comrades at 818: a tiny design empire, I’ve been working hard to bring to life a very special event. Coming to Wooly’s on June 20 during Des Moines Beer Week, the Drinking Pants Pageant is my big push for world domination and the #DrinkingPants hashtag.

Wearing I know not yet what, I’ll be hosting from the catwalk as we showcase the finest #DrinkingPants in three divisions: men, women, and teams. Local celebrity judges will be on hand to make tough decisions and dole out prizes for the top three sets of trousers/slacks/breeches/pants in each category.

To keep things fun, Gloom Balloon will perform, and our sponsors, Peace Tree Brewing Company and Ballast Point Brewing Company, will make sure that the taps are under the control of pants-friendly breweries (four PT and BP tap selections each, I heard).

DSC_0750Why Pants?

While I like to party, there are times when I’m a little bit introverted. I might show up to a bar and speak only to the friend, wife, or uncle at my side. That’s fun, and sometimes a quiet evening out with a close friend is just what the doctor ordered. But it’s fun to meet new people, too.

I’ve noticed that when I show up at a beer festival or event wearing lederhosen or some other flashy trousers, I make new friends quickly.

“Nice pants!” they say, calling attention to my vertical stripes.

“Nice pants!” I say, calling attention to their cargo shorts.

Inevitably, we end up in a conversation, and my day is better for it. How beautiful! The world would be a better place if we all wore crazy pants more often. If we’re all dressed funny, then none of us is dressed funny. The ultimate icebreaker, #DrinkingPants are not only a gateway to friendship, but, potentially, the bringer of world peace.

So you’re invited! Raid your grandma’s closet or the local thrift store, and be a particiPANT in a better life. Gather your friends and join us at Wooly’s on June 20. Doors open at 5 p.m., and the show kicks off at 6:30 p.m. All particiPANTS will receive a free beer, and will have the opportunity to strut their stuff on the catwalk and earn a prize.

And change the world. No big deal.

Full details below:



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